Martin was previously with Indigio Group, where he was Project Manager on the Budget Rent a Car account. Prior to Indigio Group, he was Director of Internet and Loyalty Marketing at Budget Rent a Car (www.budget.com), where he was responsible for web strategy and development for both car and truck rental sites, he was also responsible for launching and managing PerfectDrive, the company’s customer loyalty program, and FastBreak, the company’s express customer service. Additionally, he was responsible for managing the company’s airline relationships. Prior to Budget Rent a Car, Martin held several positions in Finance and Marketing at The Coca Cola Company.